Adweek |
Mattel's Newest Fashion Dolls Are Based on WWE's Female Superstars
Adweek The new fashion dolls, which are based on WWE stars like Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, are meant to help the Mattel tap into WWE's fan base, which comprises 40 percent women. WWE and Mattel's girls toy line launches with first ever Superstar fashion dolls |
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