Why Fashion Brand Cosabella Let a Robot Take Control of Its Marketing Budget - Entrepreneur

Why Fashion Brand Cosabella Let a Robot Take Control of Its Marketing Budget - Entrepreneur

Entrepreneur

Why Fashion Brand Cosabella Let a Robot Take Control of Its Marketing Budget
Entrepreneur
CEO Guido Campello, Valeria's son, says the brand's goal is to “look just as sexy, just as lucrative and just as 'startup'” as the latest, buzzy players in women's fashion. To do so, Cosabella had to find a way to adapt its digital marketing strategy ...



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